The theme for 2026 is 'Nature in Books and Games'
Use of nature-related words in books (like river, blossom or moss) has declined over 60% between 1800 and 2020. Let's get more nature into books and games!
Why do nature words matter?
When we talk about nature with kids and they see nature in books, games and toys, it shows what we value and love.
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Connection to nature matters
When nature disappears from culture we lose appreciation, interest and love for it.
This disconnection from nature is a cause of biodiversity loss and climate change
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Spark awe and wonder
Kids love nature and wildlife so let's encourage that through culture via books, games and toys
Resources for shops and toy libraries
How many nature-related items are in your shop?
Things to think about
Promote nature to your customers
Brought to you by Sustained Fun
The world's first climate change focused toy company. B Corp certified.